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Privacy Policy | Instituto Brasileiro de Mentalidade - IBM

International Privacy Policy

IBM – Instituto Brasileiro de Mentalidade - is committed to protecting personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”). This Privacy Policy applies to all websites, landing pages, digital products, books, courses, platforms and services operated by IBM worldwide.

1. Data Controller

IBM – Instituto Brasileiro de Mentalidade - acts as the Data Controller for all personal data processed through its digital platforms and services.

2. Legal Basis for Processing

Personal data is processed under the following lawful bases pursuant to Article 6 GDPR:

  • Consent of the data subject
  • Performance of a contract
  • Compliance with legal obligations
  • Legitimate interests pursued by IBM
  • Protection against fraud and abuse

3. Data We Collect

  • Full name
  • Email address
  • Phone number
  • Billing and payment information (processed by secure third-party providers)
  • IP address and device information
  • Cookies and behavioral data

4. Purpose of Processing

Personal data is processed for the following purposes:

  • Order processing and delivery of products
  • Customer support
  • Account management
  • Marketing communications (with consent)
  • Security and fraud prevention
  • Website optimization and analytics

5. Data Sharing

IBM does not sell personal data. Data may be shared with trusted third-party service providers such as payment processors, hosting providers and email marketing platforms, strictly for operational purposes and under data protection agreements.

6. International Data Transfers

Where personal data is transferred outside the European Economic Area (EEA), IBM ensures appropriate safeguards in accordance with Chapter V of the GDPR, including Standard Contractual Clauses where applicable.

7. Data Retention

Personal data is retained only for as long as necessary to fulfill contractual, legal and legitimate business purposes.

8. Rights of Data Subjects

Under Articles 12–23 GDPR, data subjects have the right to:

  • Access their personal data
  • Rectify inaccurate data
  • Request erasure (“Right to be Forgotten”)
  • Restrict processing
  • Data portability
  • Object to processing
  • Withdraw consent at any time

9. Security Measures

IBM implements appropriate technical and organizational measures including encryption, access control, secure hosting environments and regular monitoring to protect personal data.

10. Cookies Policy

Our websites use cookies to enhance user experience, measure traffic and support marketing activities. Users may manage cookie preferences through browser settings.

11. Intellectual Property

All content, books, materials, trademarks and methodologies are protected by international intellectual property laws. Unauthorized reproduction or distribution is strictly prohibited.

12. Updates

This Privacy Policy may be updated periodically to reflect legal or operational changes.

13. Contact

For any data protection inquiries or requests, users may contact IBM through the official communication channels provided on its websites.